Our first priority is building the best road bikes in the world. We have the ability to leverage Ben Serotta's 40 years of experience building world-class bikes. We're riders on road, track and trail. We're passionate about cycling. We push the envelope in service. Every time you get on a Serotta we want you to have the ride of your life.

 

Our bikes are 100% handcrafted in our Saratoga Springs, NY and Poway, CA factories by craftspeople and cyclists who understand high performance bicycles and are dedicated to making each Serotta perform brilliantly. We design and produce all our own small parts in our facility. We butt and swag our own titanium tubes.

 

We build every Serotta as if it's the only Serotta we'll ever build - with no compromises.

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There is not a single detail of a Serotta bicycle that has not been thought through, challenged, tested, broken, built again and ridden for an endless number of miles.